Wednesday, June 20, 2012


Facebook, the largest social net working site has acquired an Israeli company, called, that makes facial recognition technology. 

Facebook has used the Israeli company for two years to identify and “tag” who is who on the social network.’s last product was an application that allows users to click a picture of their Facebook 'friends' and tag it automatically before posting it on Facebook; for now, it works only on the iPhone.

That alone is alluring for Facebook: Its users upload 300 million pictures a day at last count, but identifying pictures of Facebook friends on mobile devices, which is the next frontier for Facebook, is not as easy as it is on computers.

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